Animals garner increased online attention
From dogs and cats filling up social media feeds — some even with their own profiles — to true pet celebrities who command the attention of millions, animals have become a major part of the digital landscape.
With this in mind, Mars Petcare conducted a survey to learn more about people’s social media habits when it comes to animals. Here are some of the top findings.
All Animals, All the Time
About 65 percent of pet owners post about their furry friends on social media an average of two times per week. One in six said they’ve created a social media profile specifically for their pet — and half of those pet owners say their pets get more social attention than they do online. One third said they post about their pets as much, and as often, as they do about their human family and 13 percent admitted to posting about their pets even more than they do their human relatives.
Pet Love Trumps Personal Vanity
More than half of pet owners polled care more about getting “likes” and/or comments for their pet-related posts than they do for most other topics, including changes to their own profile picture. Whichever way you throw the ball, pet posts matter most.
Call Them the “Paw-Purratzi”
Thirty percent of pet owners follow famous animals on social media. The bottom line is people love pets, whether it’s their own or one with real rock star status, and love sharing their stories with the world. The survey underscores what was already known: Pets have become an integral part of people’s lives and pop culture.
To learn more about how to make a Better World for Pets, visit facebook.com/ABetterWorldforPets.