This Land Is Your Land, According to Budweiser Beer

budweiser-america-2016-label-rebrand

As of 2014, there were more than 130 million individuals in the United States who consumed alcohol on a daily basis. While this number may have grown since then, Budweiser has become a relevant presence in both the alcohol and advertising worlds.

Budweiser’s parent brand, Anheuser-Busch, is making a stand against President Trump’s immigration ban, and they are doing it in front of an audience with whom they are quite comfortable — Super Bowl fans.

Known for their Americana-themed commercials that boast friendly Clydesdales and even cuter dalmatians, their most recent installment at Super Bowl 51 was quite a bit different, and it packed a punch.

Titled “Born the Hard Way,” their commercial showed the rough and tumultuous journey of Adolphus Busch emigrating from Germany to the United States in 1857. It is safe to say Busch didn’t have an easy time — his trip was marked by a rough trans-Atlantic journey and Americans shouting at him to go back to Germany as soon as he stepped off the boat. However, his dream of creating a brewery kept propelling him forward, and when he ended up in St. Louis, he soon met Eberhard Anheuser and the dynamic partnership was made.

This advertisement, while only one minute long, does a great job of commenting on Trump’s ban, which prohibits any immigration to the United States from seven Muslim countries in both the Middle East and Africa for at least 90 days. The underlying theme is that immigrants are worthy, intelligent, and welcome in the United States. According to Budweiser, America itself was founded on the backs of immigrants, and fantastic, iconic brands have been developed by those allowed into the country in search of a better life.

To really propel their message forward, Anheuser-Busch paid for three minutes and thirty seconds of advertising time, making them the largest advertiser for the entire Super Bowl.

And it appears to have worked. “Born the Hard Way” was the most watched Super Bowl ad online, with more than 21 million views not even 24 hours after the game.

Facebook Comments

Website Comments

  1. Bob Palmisano

    Simply desire to say your article is as astounding. The clarity to your post is just nice and i could think you are an expert in this subject. Well together with your permission allow me to seize your RSS feed to stay updated with imminent post. Thanks a million and please continue the rewarding work.|

  2. Rodger Sims

    I’d like to thank you for the efforts you’ve put in writing this blog. I am hoping to see the same high-grade blog posts by you in the future as well. In fact, your creative writing abilities has motivated me to get my own, personal website now ;)|

  3. Evelyne Dececco

    Good day! This post couldn’t be written any better! Reading this post reminds me of my previous room mate! He always kept talking about this. I will forward this page to him. Fairly certain he will have a good read. Thanks for sharing!|

  4. Ethan Mathena

    I got this website from my buddy who informed me about this site and at the moment this time I am visiting this web site and reading very informative articles or reviews at this place.|

  5. Quintin Caudillo

    When I initially commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment is added I get four emails with the same comment. Is there any way you can remove people from that service? Cheers!|

  6. Jed Robbs

    Hi there! I know this is kinda off topic but I was wondering if you knew where I could find a captcha plugin for my comment form? I’m using the same blog platform as yours and I’m having problems finding one? Thanks a lot!|

  7. Bruno Bertelsen

    Thank you for the auspicious writeup. It in fact was a amusement account it. Look advanced to more added agreeable from you! However, how could we communicate?|

  8. Branden Timlin

    It’s very trouble-free to find out any matter on web as compared to textbooks, as I found this piece of writing at this site.|

  9. Vance Robbinson

    constantly i used to read smaller content that also clear their motive, and that is also happening with this paragraph which I am reading at this place.|

  10. Enoch Greczkowski

    Spot on with this write-up, I honestly believe this website needs a great deal more attention. I’ll probably be back again to read more, thanks for the info!|

  11. Krysten Neifert

    I have read so many content about the blogger lovers but this piece of writing is truly a fastidious paragraph, keep it up.|

  12. Sheldon Pruyn

    Do you have a spam issue on this blog; I also am a blogger, and I was wondering your situation; we have created some nice methods and we are looking to swap techniques with other folks, please shoot me an email if interested.|

  13. Elisha Newhouse

    Hello There. I found your weblog the usage of msn. This is a very smartly written article. I will make sure to bookmark it and come back to learn extra of your useful information. Thank you for the post. I will definitely comeback.|

  14. Rodney Binienda

    Hi to all, for the reason that I am really eager of reading this blog’s post to be updated regularly. It contains good material.|

  15. Emery Dickey

    Great blog here! Additionally your site quite a bit up fast! What web host are you the usage of? Can I get your affiliate hyperlink to your host? I wish my web site loaded up as fast as yours lol|

  16. Yi Power

    Very nice post. I just stumbled upon your blog and wanted to say that I’ve truly enjoyed surfing around your blog posts. In any case I’ll be subscribing to your rss feed and I hope you write again very soon!|

  17. Sherilyn Hovda

    Howdy superb blog! Does running a blog such as this require a large amount of work? I’ve no understanding of programming but I had been hoping to start my own blog in the near future. Anyhow, should you have any suggestions or techniques for new blog owners please share. I know this is off subject but I just had to ask. Thanks a lot!|

  18. Titus Gionson

    I think this is one of the so much significant information for me. And i am glad studying your article. However should statement on some normal things, The web site style is wonderful, the articles is truly nice : D. Excellent activity, cheers|

  19. Katelyn Mugge

    Hi! I could have sworn I’ve visited this web site before but after browsing through a few of the articles I realized it’s new to me. Anyways, I’m definitely pleased I came across it and I’ll be book-marking it and checking back regularly!|

  20. Pablo Aytes

    Oh my goodness! Amazing article dude! Thanks, However I am having issues with your RSS. I don’t understand why I can’t join it. Is there anybody having identical RSS issues? Anyone that knows the answer will you kindly respond? Thanks!!|

  21. Benedict Lamoureaux

    Howdy! This is my first visit to your blog! We are a group of volunteers and starting a new project in a community in the same niche. Your blog provided us valuable information to work on. You have done a marvellous job!|

  22. Lenard Harton

    Fantastic beat ! I wish to apprentice while you amend your web site, how can i subscribe for a weblog website? The account aided me a applicable deal. I have been tiny bit acquainted of this your broadcast offered bright clear concept|

  23. Free Proxy List

    Here’s a new list of free proxies. All you need to do is load them into your SEO tools. Thanks for visiting my site. I hope you’re having a great Monday!

  24. Cheryl Rebar

    whoah this weblog is great i like studying your posts. Stay up the great work! You understand, many individuals are hunting around for this information, you can help them greatly. |

POST A COMMENT.